Monday, February 24, 2014


Welcome to the ArtDesign
Blogsite for PHS

Use the TABS above to navigate this site     
Scroll down to see student work.                                          

This short video introduces Jessica Walsh of .
Sagmeister & Walsh. Jessica discusses how she came to join Sagmeister's practice
and one of the personal projects she's undertaken in the time she's been a partner.

CHECK OUT the "Fail Harder" Video! Here's a Link!

Check out Adobe Create Online Magazine for great resources!

You will need to make an account with BEHANCE 
This is a great place to get inspiration and learng how good Design is done. Sign up to a new account with your school email. 


Theme: The first Task – Developing your theme for the year.

Tasks 2–5 : All Tasks for the first half of the Semester.

Tasks 6–8Remaining Tasks for the second half of the Semester.

Links: Web-links to Great Design Resources.

Course Outline: An overview of the course and assessment procedures.


What is Art Design?
We communicate ideas by making them function visually. 
Working with words is a good starting point; If you see the word ‘light bulb’ you might picture a traditional incandescent bulb or you might think of an ecological alternative such as an LED bulb. 
But equally you could imagine it was the symbol for an idea popping into your head or a flash of brilliance.
Or you could reflect on the invention of the light bulb by Thomas Edison. 
You might think of the multitude of jokes that begin with ‘how many ... does it take to screw in a light bulb?’ And that might make you think that some light bulbs do not screw in?
You’ve probably heard the phrase 'a picture is worth a thousand words'? 
So thinking about ideas in a visual sense requires knowing a little about how the many different associations might play out with the viewer. 
It’s not a science but it does have a long esteemed history and for that reason, it pays to know what’s been achieved and how.

Designers create campaigns for clients. A design campaign is a set of designed items considered together as one group that aim to communicate ideas visually with a specific audience.
Today’s designers need to work nimbly across a wide range of ideas, disciplines, and skills - grasping both the innovation and process driving global markets and fuelling social change. 

Designers embrace an understanding of interaction, industrial, and visual design as linked activities. 
Designers engage with challenges from the increasing reach of technologies to mediating the effects of climate change to addressing the expanding role of design in all aspects of society. 

Fields of Design 

  • The print & reprographics industry
  • Advertising, marketing and promotions in print, web, apps, television & film
  • Packaging (all materials & products); paper, plastic, steel, glass - from pencils to planes
  • Product design & improvement - from new innovative products in recreation, health and entertainment through to ergonomic design for tools & furniture
  • Interactive design - from displays and environments for point-of-sale information through to education & human traffic flow such as in airports
  • Experience design – from way finding and information signs at exhibitions through to the entire experience a member of the public has with a large system such as WINZ.

Student Folios

Xoe Tay's L3 Des Folio 2017 – Excellence – 
Xoe's folio focuses on design for a social awareness campaign to address issues with mental health for youth. She develops a logo/identity for the campaign which, will also require posters, billboards, an ap, website, stationary and merchandise such as clothing and plasters.
Some of the things that contributed to a strong folio were the initial depth of ideas, drawing out lots of concepts for the logo/identity and utilising/revisiting a range of logos to brand the campaign. She took her own photographs and presented many of the designs in real life situations. 

Kamla Phal's L3 Des Folio 2018
Kamla's folio focuses on design for a fashion magazine campaign aimed at sophisticated young women. She develops a logo/identity for the campaign which, will also require a look book, stationary range, website, stickers and carry bag. While Kamla's initial logo development explores two types; wordmarks and lettermarks, the quality of development is very good and like Xoe, she presents her designs in real life situations.

Hanna Ymbong's L3 Des Folio 2018
Hanna's folio focuses on design for an awareness campaign regarding the Arctic. She develops a logo/identity after thorough research followed by a stationary range, book cover and interior layout, website and ap, poster and billboard. Hanna's initial logo development is strong because she explores all seven types; Lettermarks, Wordmarks, Emblems, Combination Marks, Mascots, Pictorial Logos and Abstract Logo Marks. And again, she presents all her solutions in real life situations.